Tykera "Ty" Smith is a Marketing Communications Manager located in Richmond, VA with a professional background in providing Digital Marketing Strategy, Social Media, Brand Management and Communications services to nonprofit organizations and small businesses.

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Since receiving a Mass Communications/Public Relations degree from VCU in 2011, Smith has maintained six years of field experience as a contractor for small businesses in the Richmond area. These related skills include digital marketing strategy (CMS, Analytics, SEO, Advertising, Social Media), and PR Writing. Smith also consults local small businesses through brand management, website building, and graphic design while also operating a photography business (Sweet Spill Photography) as a photographer. In June 2021, Smith accepted the position of Digital Marketing Director at the YMCA of Greater Richmond overseeing the storytelling of 17 YMCA branches (through social media support), obtaining media assets (photography and video) to tell the association's story, and executing marketing campaigns on a Director level.

 

Overall, Smith’s efforts in the Marketing/Communications space solely rests on her passion for helping small businesses thrive digitally. Through assisting businesses with goals and exceeding expectations, Smith hopes to continue making her imprint in the community through the execution of business’ success.